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We provide medical marketing services to doctors, dentists, plastic surgeons, LASIK surgeons and medical spas. We provide medical marketing services to clients in: Tampa, FL, Sarasota, FL, Orlando, FL, Jacksonville, FL, Miami, FL, Charlotte, NC, Winston-Salem, NC, Raleigh, NC, Durham, NC, Charleston, SC, Myrtle Beach, SC, Atlanta, GA, and throughout the U.S.


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So far Administrator has created 212 entries.
8 03, 2017

The Weakest Link: Tips for Improving Employee Engagement in Healthcare

If you want a great medical practice, you must have employees that care.

A recent Gallup report revealed that more than 70 percent of employees are disengaged at work. This means they are not invested in what you are doing as an organization, or to put bluntly, they just don’t care. This blasé attitude can mean significant trouble for the doctor trying to create a superior patient experience. […]

28 02, 2017

How to Write a Killer Doctor Biography

A biography is most often the first place a prospective patient goes when wanting to learn about a provider. It is the obvious place to showcase education and experience. While this information is important to those considering your care, there are other additions that should be made. These additions can transform a basic doctor biography into a powerful story that conveys the personality, knowledge and expertise needed to build trust. […]

1 02, 2017

Why Storytelling is a Must-Have Content Marketing Strategy

Storytelling is an art and a science. The best stories are the ones that transport the reader to a different place and time. They allow the reader to visualize themselves amongst the characters because the storyline is so detailed they envision themselves there. A good story makes you feel something for the characters – whether good or bad. It makes you think and triggers an emotional response from you that pulls you in further. […]

23 01, 2017

5 Ways Doctors are Failing Patients

The goal for years has been to help patients become more active in their healthcare planning. As patients become more partner-like, the expectations they have of their healthcare team increases. While some expectations are wants, such as an attractive office and free Wi-Fi, others are needs. When doctors fail to meet these needs they risk lower Medicare and Medicaid reimbursement rates and revenue growth because of poor patient satisfaction. Here are six ways that doctors are failing their patients. […]

16 12, 2016

Five Things Your Website Design Shouldn’t Have

A website is one of the very first things prospective customers see. Once they land on your website, however, you have about 2 seconds to convince them to stay. There are a lot of things that can make them bounce off. Here are five website design features you should remove immediately to make a more positive viewing experience for your visitors. […]

30 11, 2016

Why Marketing Automation is More Important than You Think

When deciding to invest money in a marketing strategy, the ultimate goal is to bring in new customers. To ensure marketing efforts are effective, the source of each patient or customer should be tracked. This can prove to be challenging for many businesses, especially when patients recite that they heard about the practice through “the internet.” […]

16 11, 2016

What Doctors Thought They Knew About Social Media Marketing, But Really Don’t

The use of social media within healthcare has grown tremendously over the past five years. Initially hesitant, healthcare providers and leaders have for the most part, accepted the fact that when done well, social media marketing helps build relationships and grow organizations. The success a healthcare organization or any other business has from using social media depends largely on how it is used. While the purpose of implementing any medical marketing strategy is to grow, with social media it is about much more. Social media is not just about the doctors or the practice; it is about the patient, or prospective patient. […]

24 10, 2016

Three Simple Ways to Improve Employee Satisfaction Today

The desire for recognition is not a new concept. It is a fundamental human need to feel appreciated for the work that we do. Yet, according to Gallup, 70% of Americans feel unhappy, uninspired and less engaged at work. […]

14 10, 2016

Better Healthcare Branding in 3 Steps

A brand is the very essence of a business. It conveys who the company is, what the company does and why consumers should trust them. It is the thing that establishes credibility. It is a part of everything the organization does every day. A successful brand is not only recognized by consumers, it is chosen by them. Healthcare marketing is no different. It has become more competitive than ever before and organizations are realizing the importance of building a better brand in order to stand apart from the competition. Here are three tips to building a better healthcare brand: […]

29 09, 2016

5 Tips for Better Patient Communication

Communication is vital for a patient’s health and helps deepen the provider/patient relationship. Studies show that there is a strong correlation between the communication skills of the healthcare team and the patients ability to follow recommendations. Here are 5 tips to improve patient communication in your practice. […]

20 09, 2016

5 Tips for Better Visual Marketing

Visual marketing involves using images, videos, infographics and more to share information in an engaging and untraditional way. More businesses are using visual marketing to not only shape their brand, but to tell a story. Here are 5 tips for better visual marketing for your business.


22 08, 2016

One Simple Secret for Boosting Patient Engagement

Patient engagement has become increasingly important for healthcare providers. This is because evidence has shown that engaged patients have better experiences, better health and lower clinical costs. But what can a doctor or other healthcare provider do to ensure their patients are engaged? […]

3 08, 2016

The Best Patient Review Advice for Doctors

Negative reviews are an unfortunate reality of life. There is no way in the world to make every customer or patient happy all the time. There is always going to be something that could have been done better or differently in a customer or patient’s life. When the negative experience makes its way to the Internet, a once private incident becomes very public. […]

31 07, 2016

Tips for Reducing HIPAA Violation Risks on Social Media

Social media marketing has evolved into a highly effective tactic for deepening relationships with patients and continuing the communication after they leave the office. Yet when healthcare providers communicate with patients on public sites such as Facebook they run the risk of violating patient privacy. Rather than fearing social media and holding back on communicating with patients online, get social media savvy with the following five tips. […]

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