Award winning medical marketing services for doctors. Contact us today for information about our nationwide medical marketing services. We are proud to offer our services to any medical practice within the United States.
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We provide medical marketing services to doctors, dentists, plastic surgeons, LASIK surgeons and medical spas. We provide medical marketing services to clients in: Tampa, FL, Sarasota, FL, Orlando, FL, Jacksonville, FL, Miami, FL, Charlotte, NC, Winston-Salem, NC, Raleigh, NC, Durham, NC, Charleston, SC, Myrtle Beach, SC, Atlanta, GA, and throughout the U.S.

Melanie Herron

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So far Melanie Herron has created 92 entries.
15 01, 2013

Tips for Responding to Social Media Posts Professionally (and without violating HIPAA)

Social media has become an attractive medical marketing strategy for many healthcare practices. The appeal of connecting with the community via a very affordable and easy-to-use platform makes it an ideal choice, but it often prompts a common question: how do you maintain business and privacy standards in such an open environment? In this realm of friends and followers, it is easy for healthcare providers to blur the lines between business and pleasure by becoming engrossed in status updates and conversational comments. When beginning to plan a social media marketing strategy, physicians must first and foremost determine where to draw the discretionary line between professionalism and personal life. […]

11 01, 2013

Why 2013 Should Include Social Media For Your Practice

If you are looking for ways to create a bigger presence for your medical practice or facility look consider social media. Social media provides a powerful way to increase a medical practices exposure to potential patients. […]

4 01, 2013

A New Approach to Marketing in Healthcare

Out with the old and in with the new. That is a saying that many can appreciate, especially at the start of a new year. When it comes to marketing, however, it can be challenging to step out of our comfort zones. It is easy to get in a rut and do the same thing (or nothing) year after year when it comes to marketing a medical practice or healthcare organization. Times are changing, and for the success of your business, you must change with it. […]

26 12, 2012

Successful Reputation Management in 5 Easy Steps

The reputation of a medical provider can drive the success or failure of a medical practice. Patients today use the internet to share their experiences with others. It is vitally important that medical providers take a proactive approach to online reputation management. […]

18 12, 2012

Protecting Your Medical Practice from Social Media Violations

Most people are aware of the potential HIPAA violations that can occur when using social media within a healthcare setting. But what many fail to recognize is the potential risk made by employees who utilize social media personally. A study by Nucleus Research found that approximately 77 percent of workers have a Facebook account and almost two-thirds of them visit their accounts during work hours. What they post both on and off the clock can have costly ramifications to your practice. […]

7 12, 2012

Marketing Your Medical Practice in 2013

As 2012 comes to a close, medical practices are gearing up for the new year. If you haven’t already done so, this is the time to create a growth strategy for 2013. […]

28 11, 2012

So, You Want Social Media but Don’t Have the Time

Within the healthcare industry, social media allows providers to engage and educate their patients and prospective patients. Many practices are interested in joining the more than 11 million businesses that have a Facebook page but are hesitant. Two things holding many back is a concern for the time commitment involved with managing social media and concern for how to handle posts made by others on their page. […]

19 11, 2012

Should Your Medical Office Close for Lunch?

A debated topic, the decision of whether or not to leave a medical office open during lunch is an important one. The challenge, however, is meeting the needs of both patients and staff. There must be a balance when it comes to both patient and employee satisfaction and choosing to close over lunch or not may impact more than you might think. […]

8 11, 2012

Is Your Front Office Staff Helping Your Medical Practice Grow?

The people you have working in the front office of your practice have a very important job. These key staff members can transform the patient experience. They are the first people your patients talk to when calling to make an appointment. They are the first people your patients meet when entering the office. And they are the last people your patients see after an appointment. By working the front lines of your office, these key staff members can mean the difference between a positive patient experience and a negative one. […]

31 10, 2012

How Public Relations Can Help Your Practice Grow

An essential component of any medical marketing and branding strategy is public relations. Public relations is the communication with a target market and can include a variety of vehicles including: press releases, articles, press conferences, media events, interviews, seminars and partnerships. Many businesses neglect to include PR when planning their marketing strategy. This is a mistake as public relations is one of the most cost-effective ways for a medical practice to raise consumer awareness and boost confidence. […]

24 10, 2012

The Power Behind the Human Connection

Even though doctors and patients these days seem to be surrounded by technology, the foundation of medicine stems from face-to-face interaction. The heart and soul of healthcare lies in human contact, genuine concern, and empathy. We here at MindStream Creative are outspoken advocates of social media marketing because it enhances this human connection. However, in the digital age where patients are Googling and doctors are Twittering, it can be easy to forget that a hug or a handshake is just as important as a smart phone and a prescription pad. […]

17 10, 2012

How to Implement Social Media Affordably

The implementation of social media is something that many medical practices are hesitant to take on. The confusion about what to post or not post is only part of the list of concerns some doctors have. Many practices simply don’t have the time to get started nor the skills needed to create a branded […]

8 10, 2012

Tips for Avoiding HIPAA Violations when Using Social Media

One of the last things you want as a medical practice is a HIPAA violation. While many have embraced social media as an effective way to market their practice, others avoid it for fear of divulging confidential patient information. Social media should not be feared. If you know what to do and not do, social media provides an excellent outlet for information sharing, relationship building and patient generating. Here are some tips to help make the process less intimidating. […]

27 09, 2012

Tracking Your Social Media Return on Investment

Return on investment (or ROI) is a familiar concept to nearly every business owner. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. In the traditional world of economics, ROI refers to a formula which subtracts the amount of marketing expense from the gross amount of a company’s profit (or “return”) and then divides it by the marketing expense (or “investment”). By this definition, it may seem easy to put your medical marketing ROI into concrete figures. Just take a look at your accounting records. It’s all there in black. (And hopefully not red!) […]

21 09, 2012

What Patients Really Want from Their Doctor

We get it. Patients want a better experience. But what does this really mean? The elusive positive patient experience may seem challenging to get right without clear direction from none other than the patient. […]

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