Blog
Marketing tips and tools to help your business grow.
How Patient Education Videos Can Improve Compliance and Outcomes
The need with which healthcare providers share information with patients must evolve to meet the regulatory requirements of Meaningful Use, Value-based purchasing and the Hospital Readmissions Reduction Program. In order to improve compliance and outcomes, these...
Why Authentic Marketing Is Good for Business
Authenticity can be defined as being real or genuine. As humans bombarded with over the top marketing messages, we have naturally become skeptics and hesitant to believe almost anything we hear. Businesses have become likened to politicians, just trying to get the...
The Science of Color in Medical Marketing
Color evokes an emotional response within people. In healthcare, the colors used in marketing and branding can give a patient confidence or make them feel at edge. Studies have shown that color can influence 60-80% of a customer’s buying decision. Studies also show...
The Impatient Patient: 4 Tips for a Shorter Patient Wait
Time is something we are all in short supply of. This is a distinct realization many patients have when waiting to see their healthcare provider. Wait times are a major drain on the patient experience, with a staggering 97% of patients frustrated by wait times,...
One Marketing Trick Doctors Can Use to Distinguish Them From Their Group
A common concern we hear from doctors who are part of group practices is the feeling that the organization is not marketing them. It can be financially challenging for a healthcare system that has 10 doctors to market each provider individually, so instead, they...
5 Things Your Healthcare Marketing Must Have
Competing in this ever-changing healthcare marketplace has become more and more challenging. Patients have higher expectations of their medical providers and are taking a more active role in their healthcare planning and delivery. To effectively market and grow any...
Let's talk
If you're ready to learn more, fill out this form and receive a complimentary 30-minute marketing consultation.
541-604-7014
Connect with us!