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Marketing tips and tools to help your business grow.
How to Encourage Patients to be Conscious Consumers
A conscious consumer is someone who is critically aware of his or her decisions pertaining to goods and services. As the demand for health care increases, patients need to make more conscious decisions. Doctors can help encourage patients to be conscious consumers by...
Productive Physicians and Happy Patients
The past few blogs have focused on employees and patients but doctors also play a big role in retaining patients. When a patient makes contact with a practice is it usually an employee that they meet. The employees can be the highly engaged, but if the doctor is not...
Employee Advocates: Bridging the Gap Between You and Your Patients
When you create a brand for your practice, it is important to market it so people choose it over the competition. One way to strengthen your brand is to start viewing your employees as your brand advocates. An employee advocate is someone that promotes your practice...
How to Get Patients Asking Questions
Every doctor has been in this classic situation: “Do you have any questions?” the doctor asks. The patient replies with a “no” simultaneously shaking his or her head. The doctor feels satisfied that they have answered their patient’s questions but in reality the...
5 Strategies for Keeping Team Members Engaged
In a previous blog, we mentioned that happy employees are the “lifeblood” of the practice. Before a patient meets the doctor, they make first contact with an employee through the phone or in person. If that first encounter is less than desirable you are at risk of the...
Four Tips for Building Consumer Trust in Healthcare
Effective marketing strategies are designed to both attract new patients and retain existing ones. Many medical marketing strategies focus on attracting new patients and ignore strategies for patient retention. The best way to retain existing patients is by building...
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