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Marketing tips and tools to help your business grow.
Don’t Put All Your Marketing Eggs in One Basket
When marketing in any industry, it is important to choose the most effective ways to promote your business with the smallest monetary investment. Social media marketing has evolved into a very popular way for businesses to promote their practice and facilitate...
To Request Patient Reviews or Not – that is the Question
A common question we receive when talking with clients and prospects about online review sites is whether or not it is appropriate to request that patients share their experience online. Our answer at MindStream Creative is absolutely! If you are providing high...
Looming HIPAA Changes Set Stricter Guidelines for Patient Privacy
With almost 90% of businesses on Facebook, the climate of communicating with patients has changed dramatically. It is no longer a matter of if a healthcare provider should join social media; it is a matter of when. Deciding to implement social media within healthcare...
How Listening Changes Everything in Healthcare
Health is one of the most valuable things to any individual. As someone who has an impact on a patient’s wellbeing, lending a listening ear to fears and concerns is important for you to remember, because it is one of the most direct ways to grow your practice....
Blogging Effectively Between Patients
Blogging is one of the most effective ways to generate new leads and patients for your medical organization. Marketing has evolved from selling to educating. Blogs allow businesses to provide information on a variety of topics that are relevant to their organization....
Should You Hire a Marketing Employee or Outsource?
A common question among medical practices is whether or not they should hire a full-time marketing person or outsource. I can appreciate both sides of the debate having worked as both the marketing director of several health care organizations as well as the president...
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