Strategy Sprint for Healthcare and Small Businesses
Stop Guessing. Get a Strategy.
A focused two-week engagement that tells you what your marketing is actually doing, where it is leaking money, and what to do about it before Q4.
68% of small businesses are spending more on marketing this year. Fewer than 20% can say it is working.
You increased the budget, added tactics, and hired an agency. After six months, you still cannot determine the return on each marketing dollar.
What the Sprint Delivers
Three deliverables, no fluff:
- The Diagnostic. A marketing investment review of your year-to-date. What you have spent, where, and what it bought.
- The Strategic Point of View. A written assessment identifying weaknesses in your marketing positioning, your three highest-impact opportunities for the second half of the year, and recommendations on what to discontinue.
- The Back-Half Plan. A specific, prioritized roadmap for execution by your internal team, an external agency, or MindStream.
The Sprint Works For
- Small and mid-size business owners who suspect their marketing is underperforming but cannot prove it.
- Healthcare practice administrators whose current marketing partner does not understand HIPAA, patient trust, or compliance.
- Marketing managers inside larger organizations who need outside strategic validation.
- Nonprofits preparing for a campaign and seeking a strategic framework before allocating resources.
This service is not intended for:
- Businesses looking for a vendor to execute someone else’s plan.
- Owners seeking confirmation of their existing beliefs.
- Anyone shopping primarily on price.
Free Discovery Call? Sign me up!
The Two-Week Process
Week One: Diagnosis
- Discovery call (60 minutes).
- Marketing audit and data review.
- Stakeholder interviews, if needed.
Week Two: Strategic Point of View
- Strategic analysis.
- Written deliverable with diagnostic findings and recommendations.
- Final review meeting (90 minutes) to walk through the plan.
Common Questions
Q: How much does the Strategy Sprint cost?
A: Pricing is confirmed during the discovery call to ensure it aligns with your business needs. The Sprint is a defined, contained investment rather than an open-ended consulting engagement.
Q: What happens after the Sprint?
A: You have a plan. Some clients take that plan and run it themselves. Others continue with MindStream on a strategic retainer or fractional CMO engagement to execute against it. The Sprint is intentionally designed to give you a deliverable that does not require us to follow through.
Q: Can the Sprint be customized for healthcare practices?
A: Yes. Healthcare clients receive a Sprint tailored to the compliance, referral, and patient trust requirements of their practice. The deliverable remains consistent, though the diagnostic questions are customized.
Q: Do you work with clients outside Central Oregon?
A: Yes. The Sprint is delivered remotely and is available to businesses throughout the United States. Healthcare practices, nonprofits, and small businesses outside Bend are an increasing part of the firm’s client base.
Q: How is this different from a marketing audit?
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