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Marketing tips and tools to help your business grow. 

Social Media ROI – How to Gauge Success and Failure in Social Media

Return on investment isn’t a new concept. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. For some areas of marketing, putting ROI into concrete figures is pretty black and white (and...

Four Tips for Creating Memorable Marketing Content

For consumers, a great advertisement can propel a business from mediocrity to stardom.  Think about your favorite ad. Perhaps it made you cry. Maybe it made you laugh out loud.  Perhaps you saw yourself or a family member in the storyline of the ad. In some way, the...

Why Referrals are Your Best Marketing Strategy

When the television switches over to ads, do you watch them or get a snack? What about the radio station? A whopping 86% of consumers change the channel, mute the TV or skip ads, according to this report. So, how do you get through to your target customers? Word of...

Two Email Marketing Mistakes You Must Avoid to Succeed

Email marketing is one of the oldest forms of digital marketing but it still packs a punch. When used effectively, email marketing can not only help your business stay top of mind, it can position you as a thought leader. At MindStream Creative, we believe marketing...

The Significance of Understanding ROI in Making Marketing Decisions

Return on investment (or ROI) is a familiar concept to nearly every business owner. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. In the traditional world of economics, ROI refers to a...

Why Your Web Design Should Include WordPress

Upon launching a website design or redesign project many businesses focus on the wrong things when choosing a partner. This can often lead to significant regret down the road, not to mention expense. Web design isn’t just about price. It isn’t just about choosing a...

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