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Why First Impressions Matter in Healthcare

Every relationship starts with that first phone call, that first meeting between your practice and your potential patient. First impressions can help make or break your healthcare marketing strategy. This is common knowledge, yet many practices find that business is...

Four Tips for Building Consumer Trust in Healthcare

Effective marketing strategies are designed to both attract new patients and retain existing ones. Many medical marketing strategies focus on attracting new patients and ignore strategies for patient retention. The best way to retain existing patients is by building...