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The Science Behind Using Color in Marketing

The Science Behind Using Color in Marketing

The psychology of color’s effect, when used in marketing, has been debated for years. Some experts claim that specific colors should be used in marketing as they elicit desired emotions and buying behaviors. While color has been proven to enhance long-term memory,...
Finding Gratitude in Your Every Day at Work

Finding Gratitude in Your Every Day at Work

Thanksgiving is a time for showing gratitude. But in reality, every day should be a day for giving thanks. We often get bogged down in our work and lose sight of the many things for which we have to be grateful. This negative viewpoint creates stress and over time can...