by Melanie Herron | Mar 22, 2019 | Blog
Return on investment (or ROI) is a familiar concept to nearly every business owner. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. In the traditional world of economics, ROI refers to a...
by Melanie Herron | Feb 26, 2019 | Blog, Website Design
Upon launching a website design or redesign project many businesses focus on the wrong things when choosing a partner. This can often lead to significant regret down the road, not to mention expense. Web design isn’t just about price. It isn’t just about choosing a...
by Melanie Herron | Feb 15, 2019 | Blog, Content Marketing, Social Media Marketing
Email marketing is dead, they said. Social media marketing is the only way to go, they said. But they are wrong. If your goal is to increase brand awareness, gain new leads, and grow your business, you don’t want to ignore email marketing. When battling head to head,...
by Melanie Herron | Jan 28, 2019 | Blog, Branding
The psychology of color’s effect, when used in marketing, has been debated for years. Some experts claim that specific colors should be used in marketing as they elicit desired emotions and buying behaviors. While color has been proven to enhance long-term memory,...
by Melanie Herron | Jan 4, 2019 | Blog, Social Media Marketing
Social media has transformed the way we communicate with one another. It brings people together and allows them to share their life with others. From a business perspective, social media provides an opportunity for businesses to find and connect with existing and...
