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Many medical practices begin using social media sites such as Facebook and Twitter because they feel that is what they need to do to remain competitive. While social media marketing is quite popular and beneficial, if not given proper attention, it can actually reflect poorly on your practice. An ignored Facebook page can make your practice appear outdated because the content listed is just that, outdated.

Social media is one of the most inexpensive ways to market your practice. It is also one that takes time and commitment to see results. Many underestimate the time commitment involved in implementing and maintaining a social media strategy. Many assume they can have an Internet savvy employee handle this in addition to their other responsibilities. This often ends up in a failed strategy because in order to do it right, it has to be a large focus of one’s job.

To grow your audience and in turn, your practice, you must add new content regularly. New content shows up on your fans Facebook pages and reminds them about your practice. This content does not need to be just about you. In fact, only 20% of the content you publish should be about you. So what else do you talk about? You talk about the stuff your fans are interested in that pertains to your practice. Where do you find this information you ask? You find it online.

The term content curation means researching content online and finding articles and blog posts that are relevant to your audience. This does not mean that you steal other’s work. It is a process where you share other’s work because you find the information useful to your audience. Once you find blog author’s that you trust, you can put your own review of their findings and post it on your site. This allows your fans to understand your take on the article and why you feel it is worthy of their attention. You have probably seen this in the form of a retweet. You can do the same thing in Facebook by providing a brief review and then a link to the article. According to Social Media Examiner, “By selectively retweeting important information to other people, you’re curating a stream of information that’s branded as your own, but built on the ideas from the community of people you follow.”

If you are a blogger, you can also use other’s content as a foundation for future blogs. For more information and tips on how to keep your social media accounts up to date, visit Social Media Examiner’s blog here.

By taking time to research relevant blogs, you share information and engage your audience. By the way, if you didn’t already notice, this week’s blog is a perfect example of content curation!