A website is one of the best tools a medical practice can have to reach out to potential and existing patients. It is often one of the first places prospects go to learn more about you. When they land on your homepage, do they feel confident in your ability to provide state of the art medical care? Is your website easy to navigate? Do you have distinct call to actions sprinkled throughout the site telling them what they should do next? If you answered no to any of these, it may be beneficial to perform a website analysis to find out how you can improve things.
The start of a new year is the perfect time to measure your websites marketing effectiveness. The performance of your website can mean the difference between converting a prospective patient into a paying one and not. During a website analysis your website is thoroughly examined to measure a variety of factors. Some of the areas measured include the sites overall performance, whether or not it is getting traffic, if it has search engine optimization problems and how popular it is in social media.
While taking a look at your own website, it is also important to know what the competition is doing. How does your site compare to theirs? What is working for them? What do you want to click when you visit their site? Ask your staff to look too. Their feedback may give you some fresh ideas on how to make updates to your site.
Once you know your analysis results, implement the changes that were recommended. If you have someone managing your website for you, ask them for assistance with making the changes. Once the changes are done, continue to update your site frequently with new content to keep the search engines happy. Google’s favorite websites are those that are updated every week. The best way to accomplish this is with a blog.
MindStream Creative is currently offering a free website analysis to interested medical practices and facilities. If you would like to have your website analyzed, call 888-324-5559 or click here today.