by Melanie Herron | Jan 5, 2011 | Blog
Medical mystery shopping has become more and more necessary and common with the health reform changes underway. The increased need to see more patients because of decreased reimbursements means that patients may potentially end up shortchanged when it comes to quality...
by Melanie Herron | Dec 22, 2010 | Blog
The evolution of effective marketing continues to change and is now quite different from traditional marketing methods. Today, businesses must create a strong online presence to gain market share. Google has made it easier for businesses to boost their local search...
by Melanie Herron | Dec 15, 2010 | Blog
Medical practices across the globe are busy seeing the last of their patients for year 2010. Administrators, CEO’s and other practice leaders are looking at the books and gauging how the practice performed this year over last. It is also the time to gauge how...
by Melanie Herron | Nov 30, 2010 | Blog
Big changes have been approved this year that will dramatically decrease the amount of money consumers can put aside into flexible spending accounts (FSA). This change can negatively impact medical practices that accept FSA dollars as payment for performed procedures...
by Melanie Herron | Nov 15, 2010 | Blog
Over the past few years medical marketing has evolved significantly. The increased usage of the Internet has simplified the way people search for things. Businesses across the globe are utilizing the Internet to sell their wares. Due to the decrease in efficacy of...
