by Melanie Herron | Jun 12, 2013 | Blog
A practice can have a multitude of services offered without many patients knowing about them. The worst-case scenario is having a patient who has attended your practice for years without knowing that you offered other services that they visit competing doctors for....
by Melanie Herron | May 23, 2013 | Blog
It is an old adage that leaders are made through perseverance. Doctors have already become leaders by becoming medical servants to the masses but more often than not, they are lacking in the marketing department. “If everyone were to jump off a bridge, would you?”...
by Melanie Herron | Mar 28, 2013 | Blog
Every relationship starts with that first phone call, that first meeting between your practice and your potential patient. First impressions can help make or break your healthcare marketing strategy. This is common knowledge, yet many practices find that business is...
by Melanie Herron | Mar 14, 2013 | Blog
More and more healthcare providers are finding social media marketing to be a versatile way to connect with their patients. Perhaps the idea of patient interaction via the social network excites you. Or are you hesitant? Do you wonder how best to approach the topic of...
by Melanie Herron | Mar 7, 2013 | Blog
When marketing in any industry, it is important to choose the most effective ways to promote your business with the smallest monetary investment. Social media marketing has evolved into a very popular way for businesses to promote their practice and facilitate...
