by Melanie Herron | Nov 8, 2012 | Blog
The people you have working in the front office of your practice have a very important job. These key staff members can transform the patient experience. They are the first people your patients talk to when calling to make an appointment. They are the first people...
by Melanie Herron | Oct 31, 2012 | Blog
An essential component of any medical marketing and branding strategy is public relations. Public relations is the communication with a target market and can include a variety of vehicles including: press releases, articles, press conferences, media events,...
by Melanie Herron | Oct 24, 2012 | Blog
Even though doctors and patients these days seem to be surrounded by technology, the foundation of medicine stems from face-to-face interaction. The heart and soul of healthcare lies in human contact, genuine concern, and empathy. We here at MindStream Creative are...
by Melanie Herron | Oct 8, 2012 | Blog
One of the last things you want as a medical practice is a HIPAA violation. While many have embraced social media as an effective way to market their practice, others avoid it for fear of divulging confidential patient information. Social media should not be feared....
by Melanie Herron | Sep 27, 2012 | Blog
Return on investment (or ROI) is a familiar concept to nearly every business owner. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. In the traditional world of economics, ROI refers to a...
