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How to Perform a Medical Marketing Check-Up

We are at the midpoint of 2012. This is an important time of the year to pause and assess where you are as a medical practice with respect to your 2012 marketing goals and objectives. Are your numbers lower or higher than you are were hoping or are you in line with...

Creating a Sustainable Marketing Strategy

As the year comes to a close, medical practices are seeing the last of their patients from 2011. Depending on your specialty, this may be an extremely busy time or a slow time. Regardless, it is a time to plan. A typical healthcare practice is very present minded....

The Importance of a Marketing Budget

The final quarter of the year is a time of planning for business leaders. As the year’s success and challenges are reviewed, a plan for progress is also determined.  Everyone wants to make more money and spend less money. To achieve this, medical practices must be...

It’s Medical Marketing Half Time

July marks the halfway point through the 2011 calendar. It is an important time of the year to pause and assess where you are as a medical practice with respect to your 2011 marketing goals and objectives. Are your numbers lower or higher than you are were hoping or...