by Melanie Herron | Jun 27, 2012 | Blog
Within any organization it is important to measure the effectiveness of your marketing strategy. This also applies to the unique healthcare industry. Dollars are often tight and must be spent wisely. To ensure you are making the most out of your marketing investment,...
by Melanie Herron | Jun 13, 2012 | Blog
Even with so much technology at our disposal, it can be quite challenging to find a good healthcare provider. There are an abundance of providers out there, but how do you find “the one” – the one that is going to provide the best care? And what constitutes the...
by Melanie Herron | Jun 5, 2012 | Blog
Many of today’s consumers are quite tech savvy and rely heavily on the internet to research virtually everything, including doctors they are considering seeing. If you are not managing your online reputation, you are doing yourself a disservice. While you may offer...
by Melanie Herron | May 16, 2012 | Blog
A recent article by Neil Baum, MD, posted on Social Media Examiner got me thinking about what it takes to build successful referral sources. Throughout my career I have had the opportunity to work as a physician liaison and have found that there are key principles...
by Melanie Herron | May 8, 2012 | Blog
Many medical practices begin using social media sites such as Facebook and Twitter because they feel that is what they need to do to remain competitive. While social media marketing is quite popular and beneficial, if not given proper attention, it can actually...