by Melanie Herron | Jan 24, 2011 | Blog
The doctor-patient network is a web of interconnecting relationships forged between each person who steps through your door. A key strategy for effectively growing an aesthetic practice is optimizing patient referrals, but as a provider, it is important to understand...
by Melanie Herron | Jan 20, 2011 | Blog
As marketing consultants, a question we frequently are asked is how to deliver the argument of adding social media to a medical practice. Medical providers are typically cautious when considering moving to the social media realm of marketing. This challenge puts the...
by Melanie Herron | Jan 12, 2011 | Blog
Medical providers typically have a hard time finding the resources to spend on marketing for their medical practice. With the recent changes in healthcare, more and more medical practices are finding the need to aggressively market their practice to the community....
by Melanie Herron | Dec 15, 2010 | Blog
Medical practices across the globe are busy seeing the last of their patients for year 2010. Administrators, CEO’s and other practice leaders are looking at the books and gauging how the practice performed this year over last. It is also the time to gauge how...
by Melanie Herron | Dec 10, 2010 | Blog
The medical industry is well aware of the need to improve patient satisfaction in order to further develop and grow a medical practice. There are many blogs written about this very subject to help practitioners learn how they can improve the patient experience. To...