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Taking Time to Connect with Patients

We are all guilty of it. We get so caught up in what we are doing, so focused in completing our job, we forget to smile. In a patient or any other customer facing career, a smile is a necessity. A smile eases tension and adds warmth. Think about it. When you go to the...

Success and Social Media – What Does it Mean?

The reasons for implementing social media into a medical practice go much deeper than just a need to get more patients. As we get back to humanizing medicine it is important to remember that social media doesn’t have to be distant. Social media is actually about...

Social Media Usage in Medicine

A goal for many medical providers in 2012 is to develop a social media marketing strategy. While the majority of physicians realize the importance of having some type of online presence, hesitance is experienced by others. Interestingly, 90% of physicians use social...

Creating a Sustainable Marketing Strategy

As the year comes to a close, medical practices are seeing the last of their patients from 2011. Depending on your specialty, this may be an extremely busy time or a slow time. Regardless, it is a time to plan. A typical healthcare practice is very present minded....

Social Media’s Impact on Medicine

Social media provides an excellent platform for businesses to grow – but only when used properly. Many medical providers are hesitant about implementing social media into their medical practice. Many choose to implement social media without a strategy – virtually...