by Melanie Herron | Oct 1, 2026 | Blog, Content Marketing, Medical Marketing
Gone are the days of using the Encyclopedia Britannica for research. All we have to do is go online, ask a question of Siri or Alexa (or, ahem, AI), and voila, you have your answer. But when it comes to healthcare information, 74% of patients now say their own doctor...
by Melanie Herron | Sep 9, 2026 | Blog, Medical Marketing
Years ago I developed a radio campaign for a LASIK practice, and we never once mentioned the surgery. Instead we talked about life before it. Mistaking a shark for a dolphin and splashing the water to get it to come closer. Waving like a long lost friend at a family...
by Melanie Herron | Jul 1, 2014 | Blog
When it comes to healthcare, patients have choices to make. If you are in a field such as ophthalmology, otolaryngology, plastic surgery or aesthetics, which often requires patients to pay out of pocket for services not covered by insurance, then you are more aware of...
