by Melanie Herron | Jan 25, 2013 | Blog
A common question among medical practices is whether or not they should hire a full-time marketing person or outsource. I can appreciate both sides of the debate having worked as both the marketing director of several health care organizations as well as the president...
by Melanie Herron | Jul 11, 2012 | Blog
Inexpensive medical marketing seems difficult to imagine. That is because traditional marketing (TV, radio, newspaper and direct mail) methods are expensive, and depending on the market, are often ineffective. Marketing doesn’t have to be expensive or ineffective. In...
by Melanie Herron | Mar 16, 2011 | Blog
In this age of medical marketing, it is important to change strategies and remain fluid to consistently grow a medical practice. One change that has occurred is the growing importance of using the internet to brand, educate and communicate with patients. Last week’s...
by Melanie Herron | Feb 21, 2011 | Blog
This is the time of year when censuses at hospitals and wait times at doctor’s offices go up, up, up. Wintertime and springtime are when ailments such as colds, allergies, and the flu hit patients hard. Though your workload may be increasing, did you know that...
by Melanie Herron | Feb 7, 2011 | Blog
Social media is becoming an attractive medical marketing strategy for more and more healthcare practices every day. The appeal of connecting with the community via a very affordable and easy-to-use platform makes it an ideal choice however, it often prompts a common...
