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How to Perform a Medical Marketing Check-Up

We are at the midpoint of 2012. This is an important time of the year to pause and assess where you are as a medical practice with respect to your 2012 marketing goals and objectives. Are your numbers lower or higher than you are were hoping or are you in line with...

Success and Social Media – What Does it Mean?

The reasons for implementing social media into a medical practice go much deeper than just a need to get more patients. As we get back to humanizing medicine it is important to remember that social media doesn’t have to be distant. Social media is actually about...

Creating a Sustainable Marketing Strategy

As the year comes to a close, medical practices are seeing the last of their patients from 2011. Depending on your specialty, this may be an extremely busy time or a slow time. Regardless, it is a time to plan. A typical healthcare practice is very present minded....

Why Marketing at the Point of Care is So Important

Patients come to your practice every day with a specific need. As a medical provider, it is your goal to meet most, if not all of your patients’ medical needs. What happens when your patient has a need that is not brought up during a visit because they do not know...