by Melanie Herron | Sep 20, 2011 | Blog
Social media’s ever growing presence has created a sense of need among many medical practices. The need that is felt is to have an online presence because that is what the competition is doing. While it is important to keep stay tuned in to the competition, it cannot...
by Melanie Herron | Sep 12, 2011 | Blog
Social media has evolved into one of the most successful and least costly ways to gain new patients. Physicians are regularly searching for ways to attract new business. A recent trend within the healthcare industry involves utilizing online sites such as Groupon and...
by Melanie Herron | Sep 6, 2011 | Blog
It has been widely believed and accepted that if you provide quality patient care, your patient satisfaction rates will be high. We now know that this is not always the case. Research has shown that there is a large disparity between hospital and physician quality of...
by Melanie Herron | Aug 29, 2011 | Blog
When I was in graduate school I learned about how patients were taking a more proactive approach to their healthcare planning. They wanted control and decision making power. Why is it then that so many patients still depend on their medical provider to tell them...
by Melanie Herron | Aug 22, 2011 | Blog
The purpose of a website today is not to list everything imaginable about your practice. It is to get the visitors to take action. This can be filling out a form, calling, visiting another page on the site or answering a questionnaire. A call to action (CTA) on a...
