by Melanie Herron | May 26, 2016 | Blog
Authenticity can be defined as being real or genuine. As humans bombarded with over the top marketing messages, we have naturally become skeptics and hesitant to believe almost anything we hear. Businesses have become likened to politicians, just trying to get the...
by Melanie Herron | May 3, 2016 | Blog
Color evokes an emotional response within people. In healthcare, the colors used in marketing and branding can give a patient confidence or make them feel at edge. Studies have shown that color can influence 60-80% of a customer’s buying decision. Studies also show...
by Melanie Herron | Apr 18, 2016 | Blog
Time is something we are all in short supply of. This is a distinct realization many patients have when waiting to see their healthcare provider. Wait times are a major drain on the patient experience, with a staggering 97% of patients frustrated by wait times,...
by Melanie Herron | Apr 4, 2016 | Blog
A common concern we hear from doctors who are part of group practices is the feeling that the organization is not marketing them. It can be financially challenging for a healthcare system that has 10 doctors to market each provider individually, so instead, they...
by Melanie Herron | Mar 25, 2016 | Blog
Competing in this ever-changing healthcare marketplace has become more and more challenging. Patients have higher expectations of their medical providers and are taking a more active role in their healthcare planning and delivery. To effectively market and grow any...
