by Melanie Herron | Jan 5, 2011 | Blog
Medical mystery shopping has become more and more necessary and common with the health reform changes underway. The increased need to see more patients because of decreased reimbursements means that patients may potentially end up shortchanged when it comes to quality...
by Melanie Herron | Dec 22, 2010 | Blog
The evolution of effective marketing continues to change and is now quite different from traditional marketing methods. Today, businesses must create a strong online presence to gain market share. Google has made it easier for businesses to boost their local search...
by Melanie Herron | Dec 15, 2010 | Blog
Medical practices across the globe are busy seeing the last of their patients for year 2010. Administrators, CEO’s and other practice leaders are looking at the books and gauging how the practice performed this year over last. It is also the time to gauge how...
by Melanie Herron | Dec 13, 2010 | Portfolio
Unique approach to direct mail campaign featuring a letter from the surgeon.
by Melanie Herron | Dec 10, 2010 | Blog
The medical industry is well aware of the need to improve patient satisfaction in order to further develop and grow a medical practice. There are many blogs written about this very subject to help practitioners learn how they can improve the patient experience. To...