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Marketing tips and tools to help your business grow. 

Three Things You Must Know Before Using Stock Images

Pairing images with marketing messages is an important marketing strategy tactic. It increases retweets on Twitter by 150% and boosts Facebook engagement 2.3x over posts without pictures. Unless you're a photographer with a substantial portfolio, at some point, you...

Discretion in Social Media and How Some Doctors Get it Wrong

Social media is an attractive medical marketing strategy for most healthcare practices. The appeal of connecting with the community via a very affordable and easy-to-use platform makes it an ideal choice, but it often prompts a common question: how do you maintain...

Does Influencer Marketing Work in Healthcare?

If a picture is worth a thousand words, a picture taken and shared on social media by an influencer of a product or service should be worth a million - dollars. A simple picture or post shared by an influencer can often do more for a brand than traditional marketing...

Seven Tactics to Improve Search Ranking

Having a website is one thing. Getting found online is another. For a website to rank well online, certain tactics must be implemented. While some are a one-time occurrence, others require regular maintenance. Search engine optimization (SEO), can get rather...

Why a Website Isn’t Enough Anymore

Having a website is not enough anymore. The extreme competitiveness of the healthcare marketplace has created urgency for businesses to have a website that gets found, gets clicks and gets calls. In our opinion, the most valuable marketing tool a business can have...

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