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Marketing tips and tools to help your business grow. 

Why a Website Isn’t Enough Anymore

Having a website is not enough anymore. The extreme competitiveness of the healthcare marketplace has created urgency for businesses to have a website that gets found, gets clicks and gets calls. In our opinion, the most valuable marketing tool a business can have...

The Weakest Link: Tips for Improving Employee Engagement in Healthcare

If you want a great medical practice, you must have employees that care. A recent Gallup report revealed that more than 70 percent of employees are disengaged at work. This means they are not invested in what you are doing as an organization, or to put bluntly, they...

How to Write a Killer Doctor Biography

A biography is most often the first place a prospective patient goes when wanting to learn about a provider. It is the obvious place to showcase education and experience. While this information is important to those considering your care, there are other additions...

Why Storytelling is a Must-Have Content Marketing Strategy

Storytelling is an art and a science. The best stories are the ones that transport the reader to a different place and time. They allow the reader to visualize themselves amongst the characters because the storyline is so detailed they envision themselves there. A...

5 Ways Doctors are Failing Patients

The goal for years has been to help patients become more active in their healthcare planning. As patients become more partner-like, the expectations they have of their healthcare team increases. While some expectations are wants, such as an attractive office and free...

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