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Marketing tips and tools to help your business grow. 

Tips to Monitor Your Professional Online Reputation

In the 21st century, managing a reputation online is vital to the survival and growth of a medical practice. The Internet is usually the first place a new patient encounters a practice. How the practice is represented online will determine if a prospective patient...

How to Encourage Patients to be Conscious Consumers

A conscious consumer is someone who is critically aware of his or her decisions pertaining to goods and services. As the demand for health care increases, patients need to make more conscious decisions. Doctors can help encourage patients to be conscious consumers by...

Productive Physicians and Happy Patients

The past few blogs have focused on employees and patients but doctors also play a big role in retaining patients. When a patient makes contact with a practice is it usually an employee that they meet. The employees can be the highly engaged, but if the doctor is not...

Employee Advocates: Bridging the Gap Between You and Your Patients

When you create a brand for your practice, it is important to market it so people choose it over the competition. One way to strengthen your brand is to start viewing your employees as your brand advocates. An employee advocate is someone that promotes your practice...

How to Get Patients Asking Questions

Every doctor has been in this classic situation: “Do you have any questions?” the doctor asks. The patient replies with a “no” simultaneously shaking his or her head. The doctor feels satisfied that they have answered their patient’s questions but in reality the...

5 Strategies for Keeping Team Members Engaged

In a previous blog, we mentioned that happy employees are the “lifeblood” of the practice. Before a patient meets the doctor, they make first contact with an employee through the phone or in person. If that first encounter is less than desirable you are at risk of the...

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