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Marketing tips and tools to help your business grow. 

Employee Advocates: Bridging the Gap Between You and Your Patients

When you create a brand for your practice, it is important to market it so people choose it over the competition. One way to strengthen your brand is to start viewing your employees as your brand advocates. An employee advocate is someone that promotes your practice...

How to Get Patients Asking Questions

Every doctor has been in this classic situation: “Do you have any questions?” the doctor asks. The patient replies with a “no” simultaneously shaking his or her head. The doctor feels satisfied that they have answered their patient’s questions but in reality the...

5 Strategies for Keeping Team Members Engaged

In a previous blog, we mentioned that happy employees are the “lifeblood” of the practice. Before a patient meets the doctor, they make first contact with an employee through the phone or in person. If that first encounter is less than desirable you are at risk of the...

Four Tips for Building Consumer Trust in Healthcare

Effective marketing strategies are designed to both attract new patients and retain existing ones. Many medical marketing strategies focus on attracting new patients and ignore strategies for patient retention. The best way to retain existing patients is by building...

In Social Media Marketing it’s Diversify or Die

A marketing plan’s purpose is to attract new patients and retain old ones. An important component of a successful marketing strategy is social media and it is important to remember that marketing should not only be about your practice. A prospective patient often...

Streamlining your Medical Marketing Efforts

Medical marketing can seem overwhelming at times but can be made easier by streamlining your medical marketing efforts. To make marketing efforts easier, a practice can develop a marketing plan and conduct a marketing analysis. 1.    Conduct a Marketing Analysis A...

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