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Marketing tips and tools to help your business grow. 

Why Keywords Matter in Your Healthcare Website

Have you ever found yourself itching for information? Have you ever been curious to know the answer to a particular question or the location of a particular place? How often have you gone to Google or another search engine trying to find the answer, only to be...

Monetizing Your Patient Base

As medical marketing evolves it is more important than ever to provide targeted marketing to both prospective and existing patients. Take a step back and let that thought sit. Practices often become preoccupied with attracting new patients either through advertising...

5 Mistakes to Avoid When Implementing Facebook in Healthcare

When your medical practice begins its social media campaign, one of the foremost actions you take should involve creating a Facebook page.  Why? Because, like any business, you go where your customers are, and Facebook is where your patients live. It has over 1...

Color is Key When Planning Your Online Presence

You might be thinking of choosing what’s best to put on social networks, website, or on third party sites but one piece of the marketing repertoire that companies often overlook is color. The purpose of a website is not to list everything imaginable about your...

Patient Loyalty Programs: What’s in it for Me?

As medical marketing evolves it is more important than ever to provide targeted marketing to both prospective and existing patients. It is even more important to satisfy patients’ needs in order to effectively grow. As patients’ choices grow, the need to reward them...

Why Engaged Employees are Essential to Growth in Healthcare

As mentioned in previous blog posts, it is very important to utilize the fact that employees can be advocates for your practice. An engaged employee will be able to ask open-ended questions of potential patients, uncovering the best services and procedures to them at...

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