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Marketing tips and tools to help your business grow. 

Why Generational Marketing is Necessary in Healthcare

Smart medical marketers understand that in order to be effective, they must provide education through communication. Messages must be crafted in such a way that they resonate with the business’s target audience. This can be challenging when the business provides...

Defining and Measuring Social Media in Healthcare

Social media has won the hearts of businesses across the globe. Tools, such as Facebook, Twitter and LinkedIn have become a cornerstone for business communication and promotion. However, the reasons for implementing social media into a medical practice can go much...

Physician Liaison Programs and Why They Work

The objective of any business is to grow and one of the best ways to achieve this is through networking. Networking builds relationships with potential referral sources. Within healthcare 50-80% of new patients come from referrals. For specialists, that number is...

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