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Marketing tips and tools to help your business grow. 

Tips for Maintaining a Healthy Online Reputation

The patient experience is one that can propel a medical practice towards success or can be its downfall. It is virtually impossible to maintain a perfect patient satisfaction rating; however practices should strive towards it. Online business listing sites such as...

Tips for Improving Social Media Engagement

Social media marketing for a medical practice varies significantly from marketing within other industries. The biggest difference is HIPAA and protecting your patient’s privacy. This can make launching a social media strategy daunting. Once you get past this hurdle...

First Impressions: Are they Helping or Hurting Your Practice?

Every relationship starts with that first phone call, that first meeting between your practice and your potential patient. First impressions can help make or break your healthcare marketing strategy. This is common knowledge, yet many practices find that business is...

Three Tips for a Successful Marketing Strategy in 2015

One of the most important steps to effectively market a medical practice is to have a plan. Knowing where you were and where you want to be from a growth standpoint is essential. Here are three tips to building a successful marketing strategy that will put you on the...

Are Patient Loyalty Programs Right for My Practice?

As medical marketing evolves it is more important than ever to provide targeted marketing to both prospective and existing patients. It is even more important to satisfy patients’ needs in order to effectively grow. Patients have a choice and it is important to...

Where the Small Practice is Failing HIPAA Compliance

The government regulation that gives many health care organizations heartburn is HIPAA. Short for the Health Insurance Portability and Accountability Act, HIPAA was enacted by Congress in 1996 to provide policies that protect confidential patient data. As time and...

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