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Marketing tips and tools to help your business grow. 

Defining and Measuring Social Media in Healthcare

Social media has won the hearts of businesses across the globe. Tools, such as Facebook, Twitter and LinkedIn have become a cornerstone for business communication and promotion. However, the reasons for implementing social media into a medical practice can go much...

Physician Liaison Programs and Why They Work

The objective of any business is to grow and one of the best ways to achieve this is through networking. Networking builds relationships with potential referral sources. Within healthcare 50-80% of new patients come from referrals. For specialists, that number is...

Why a Poor Bedside Manner Could Be Making Your Patients Sicker

The significance of delivering positive patient experiences is something most healthcare providers understand. Not only can a patient’s experience affect reimbursement rates, it can also make or break a medical practice in terms of growth. Now recent study findings...

Seven Secrets to Handling Negative Physician Reviews

In a busy medical practice it is nearly impossible to maintain a perfect reputation 100 percent of the time. Patients have different opinions and expectations of your practice and while most patients will sing your praises, you are bound to disappoint at least one....

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