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Marketing tips and tools to help your business grow. 

Why a Poor Bedside Manner Could Be Making Your Patients Sicker

The significance of delivering positive patient experiences is something most healthcare providers understand. Not only can a patient’s experience affect reimbursement rates, it can also make or break a medical practice in terms of growth. Now recent study findings...

Seven Secrets to Handling Negative Physician Reviews

In a busy medical practice it is nearly impossible to maintain a perfect reputation 100 percent of the time. Patients have different opinions and expectations of your practice and while most patients will sing your praises, you are bound to disappoint at least one....

Four Ways to Fail at Social Media Marketing

Social media marketing has become an important marketing tool for many businesses, including healthcare. Social media provides an outlet for connecting with existing patients and meeting new ones. The trick, however, is to be strategic and purposeful with your social...

Is Your Medical Website Ready for Google’s Upcoming Changes?

Did you know that 60% of all Google searches are performed on a mobile device? Google is trying to make searching on a mobile device a more pleasant experience. To achieve this, starting April 21 they are rolling out a change to their algorithm that ranks sites. The...

The Reason Your Medical Website is Not Generating New Patients

Challenge: Your website is getting lots of visitors, but considering the amount of views your site gets per day, the majority are not converting to leads or patients. A common problem many businesses experience is the lack of conversion on their medical website. Not...

Seven Ways to Boost Patient Satisfaction (Updated 2017 Version)

Patients have many choices available when considering a health care provider. Insurance companies are relied on less frequently when it comes to medical provider selection. Patient satisfaction is the cornerstone of any marketing growth plan. There are numerous ways...

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