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Marketing tips and tools to help your business grow. 

Three Tips for a Successful Marketing Strategy in 2015

One of the most important steps to effectively market a medical practice is to have a plan. Knowing where you were and where you want to be from a growth standpoint is essential. Here are three tips to building a successful marketing strategy that will put you on the...

Are Patient Loyalty Programs Right for My Practice?

As medical marketing evolves it is more important than ever to provide targeted marketing to both prospective and existing patients. It is even more important to satisfy patients’ needs in order to effectively grow. Patients have a choice and it is important to...

Where the Small Practice is Failing HIPAA Compliance

The government regulation that gives many health care organizations heartburn is HIPAA. Short for the Health Insurance Portability and Accountability Act, HIPAA was enacted by Congress in 1996 to provide policies that protect confidential patient data. As time and...

Health Care Marketing Trends for 2015

The health care marketing evolution has become quite sophisticated. Patients are more involved than ever before in their health care planning and as such, have become more refined in their physician selection process. In order to engage this new generation of...

Five Social Media Marketing Tips from the Pros

Implementing a social media marketing strategy can be a daunting task. Many practices assign the job of managing social media to a staff member who is comfortable using social sites such as Facebook and Twitter. There is a considerable difference between running a...

Bridging the Gap Between Patient Satisfaction and Quality of Care

The correlation between providing quality patient care and high patient satisfaction has come into question recently. With nearly 1,500 hospitals penalized under Medicare’s quality incentive program, hospitals have a renewed focus on providing excellence. However,...

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