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Marketing tips and tools to help your business grow. 

Inexpensive Medical Marketing

Inexpensive medical marketing seems difficult to imagine. That is because traditional marketing (TV, radio, newspaper and direct mail) methods are expensive, and depending on the market, are often ineffective. Marketing doesn’t have to be expensive or ineffective. In...

How to Perform a Medical Marketing Check-Up

We are at the midpoint of 2012. This is an important time of the year to pause and assess where you are as a medical practice with respect to your 2012 marketing goals and objectives. Are your numbers lower or higher than you are were hoping or are you in line with...

Measuring the Effectiveness of Your Medical Marketing Efforts

Within any organization it is important to measure the effectiveness of your marketing strategy. This also applies to the unique healthcare industry. Dollars are often tight and must be spent wisely. To ensure you are making the most out of your marketing investment,...

The Doctor Search Dilemma

Even with so much technology at our disposal, it can be quite challenging to find a good healthcare provider. There are an abundance of providers out there, but how do you find “the one” - the one that is going to provide the best care? And what constitutes the “good”...

How to Manage Your Physician Online Reputation

Many of today’s consumers are quite tech savvy and rely heavily on the internet to research virtually everything, including doctors they are considering seeing. If you are not managing your online reputation, you are doing yourself a disservice. While you may offer...

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