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Marketing tips and tools to help your business grow. 

Five Steps to a Successful Social Media Marketing Launch

Over the past few years medical marketing has evolved significantly. The increased usage of the Internet has simplified the way people search for things.  Businesses across the globe are utilizing the Internet to sell their wares. Due to the decrease in efficacy of...

When It Comes to LASIK – Experience Matters

Laser-Assisted In Situ Keratomileusis (LASIK) has evolved into a common and predominately, successful procedure enjoyed by millions of people annually. As with many areas of medicine, there are occasional stories of adverse outcomes reported in the media. Negative...

For Patient Satisfaction in LASIK You Need Experience and Technology

LASIK is under fire again. Laser-Assisted In Situ Keratomileusis (LASIK), was recently in the news because of a study on the high percentage of side effects experienced. These side effects include glare and halos. I began working in the refractive industry over 12 years ago and over the years have seen many news stories. Some stories proclaim the negative outcomes from LASIK and some proclaim the positive. I can’t help but be frustrated by the generalization that these stories make. LASIK is not a procedure that can be performed by any Ophthalmologist. It takes training. It takes skill. It takes experience. It takes technology.

Patients’ Orders: a Genuine, Caring Doctor

I am unfortunately, not surprised when I hear that patient wait times are high in the majority of medical practices out there. Emergency appointments happen that often push the provider to run behind. This often causes patients to become frustrated. The item of concern is that the patient often waits a long time to see the doctor; only to be rushed out of the exam lane before the table has become warm underneath them. This is because the doctor is often trying to make up for running behind and has many other patients waiting.

Medical Marketing with Heart

There are many different ways to communicate a message to a patient or prospective patient. I find the most successful messages are those that resonate with your consumer. Medical marketing today is not just getting patients to buy things. You must connect with your...

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