The doctor-patient network is a web of interconnecting relationships forged between each person who steps through your door. A key strategy for effectively growing an aesthetic practice is optimizing patient referrals, but as a provider, it is important to understand that every referral received can be traced back to a single patient experience. Before you sit down with a patient, consider the number of social relationships that patient may have. Increased patient satisfaction starts by forging a bond that will resonate throughout that social network.