by Melanie Herron | Apr 1, 2026 | Blog, Digital marketing, Email Marketing, marketing strategy, Marketing Tips, Medical Marketing, nonprofit marketing, SEO, Social Media Marketing
Every business has a target customer: the demographic best suited for its products or services. Larger organizations may cater to multiple demographics across several business areas. Identifying your target audience through generational marketing strategies is key to...
by Melanie Herron | Mar 12, 2026 | Blog, Branding, Customer Engagement, marketing strategy, Marketing Tips, Medical Marketing
People trust people, not brands. When you have a health concern, do you pick the place with the nicest logo? Probably not. You look for a person, someone who has the right expertise and who you feel you can trust and who cares about you. That’s why, even though...
by Melanie Herron | Feb 1, 2026 | Blog, Content Marketing, Digital marketing, marketing strategy, Marketing Tips, Medical Marketing, SEO
AI is changing the way we do many things, including how we market businesses. The ease of typing a query into an AI to have it spit out a blog, an image, or even a video in seconds is tempting for many small businesses, leading some to take their marketing in-house....
by Melanie Herron | Jan 2, 2026 | Blog, Content Marketing, Digital marketing, Email Marketing, marketing strategy, Marketing Tips, Medical Marketing, nonprofit marketing
Marketing doesn’t have to be expensive to be effective. And as we enter 2026, it is more important for small businesses to identify the tactics that get the best results for the lowest investment. If you want your message to cut through the clutter, you need a...
by Melanie Herron | Dec 1, 2025 | Blog, marketing strategy, Marketing Tips, Medical Marketing
As the year comes to a close, a critical task emerges for every small business leader: defining the vision and goals for the New Year. Too often, businesses default to a “per diem” or ad-hoc marketing approach, attempting to save time. They post on social...
by Melanie Herron | Nov 1, 2025 | Blog, Marketing Tips, nonprofit marketing, Social Media Marketing
November is synonymous with gratitude and giving. Heck, there’s even a day dedicated to giving to your favorite nonprofit organizations. But when your nonprofit relies on fundraising to keep the doors open, you must expand your goals beyond a single day, or two...
