by Melanie Herron | Aug 12, 2025 | Blog, Customer Engagement, Marketing Tips, Medical Marketing, Referral Marketing
Last month, we explored the vital role of relationship marketing in healthcare, emphasizing the shift from transactional interactions to building genuine, lasting connections with patients. Now, let’s dive into (and dust off) one of the most powerful tools in...
by Melanie Herron | Aug 1, 2025 | Blog, Content Marketing, Creative, Digital marketing, Marketing Tips, Medical Marketing, SEO, Social Media Marketing
Like with most business services, quality differs. And when it comes to marketing, choosing the “right” marketing partner is a critical decision that can significantly impact your business’s success. While hiring an in-house marketing employee or...
by Melanie Herron | Jun 11, 2025 | Blog, Branding, Creative, Design, Digital marketing, Marketing Tips, Medical Marketing, Social Media Marketing, Website Design
Have you ever walked into an emergency room and instantly registered the bold red signage? Or felt a sense of calm in a spa designed with soft blues and greens? This isn’t accidental. It’s the power of color psychology at play, a vital tool in shaping...
by Melanie Herron | Jun 1, 2025 | Blog, Content Marketing, Digital marketing, Marketing Tips, SEO
As a marketing agency, we are often asked, “How will I know if it’s working?” When you invest in marketing, you rightly should expect to get more customers. Otherwise, what’s the point? Knowing the return on your investment, or ROI, shows that...
by Melanie Herron | May 15, 2025 | Blog, Marketing Tips
As we approach the halfway point of 2025 and a challenging economy, it is essential for businesses, both large and small, to assess their performance and make necessary adjustments. Most marketing campaigns employ various tactics to reach and engage potential...
by Melanie Herron | May 1, 2025 | Blog, Content Marketing, Digital marketing, Email Marketing, Marketing Tips, Medical Marketing, SEO, Social Media Marketing
Marketing a small business, particularly using digital marketing tactics, can sometimes feel like you’re shouting into a vast, uncaring void. The sheer volume of online content available for consumption is mind-boggling. Every minute, countless social media...
