by Melanie Herron | Oct 1, 2026 | Blog, Content Marketing, Medical Marketing
Gone are the days of using the Encyclopedia Britannica for research. All we have to do is go online, ask a question of Siri or Alexa (or, ahem, AI), and voila, you have your answer. But when it comes to healthcare information, 74% of patients now say their own doctor...
by Melanie Herron | Sep 9, 2026 | Blog, Medical Marketing
Years ago I developed a radio campaign for a LASIK practice, and we never once mentioned the surgery. Instead we talked about life before it. Mistaking a shark for a dolphin and splashing the water to get it to come closer. Waving like a long lost friend at a family...
by Melanie Herron | Aug 4, 2026 | Blog, Digital marketing, Email Marketing, marketing strategy, Marketing Tips, Medical Marketing, nonprofit marketing, SEO, Social Media Marketing
August is a quiet month; school has not yet returned, fourth-quarter planning has not started up, and for the first time since spring, most business owners in Central Oregon have a moment when they can take a minute, look up, and ask themselves what good all that...
by Melanie Herron | Jul 1, 2026 | Blog, Content Marketing, Digital marketing, marketing strategy, Marketing Tips, Medical Marketing, nonprofit marketing, Social Media Marketing
We often speak with business owners who feel frustrated and somewhat embarrassed by this issue. She leads a growing company in Bend with strong revenue and a product in demand. Despite retaining an agency that provides regular reports on reach, impressions, and...
by Melanie Herron | Jun 1, 2026 | Blog, marketing strategy, Marketing Tips, Medical Marketing, nonprofit marketing
Last week, I came across a statistic that was unsurprising, yet concerning. While 68% of small businesses are increasing their marketing budgets this year, fewer than 20% can confidently say those investments are effective. This confidence gap is significant, and...
by Melanie Herron | May 1, 2026 | Blog, marketing strategy, Medical Marketing
Patients now have more options than ever for where they get care. And they are using them. Patients are no longer passive participants in their own health – they are active decision-makers who want more than a diagnosis. They want a guide. Technology has made...
