Did you know that 60% of all Google searches are performed on a mobile device? Google is trying to make searching on a mobile device a more pleasant experience. To achieve this, starting April 21 they are rolling out a change to their algorithm that ranks sites. The change will place greater importance on sites that are mobile friendly.
What does this mean for your website?
To begin, websites are either “mobile-friendly” or not in Google’s eyes. A “mobile- friendly” site displays correctly on a variety of devices including those that are mobile (iPads, smartphones, tablets). The website adjusts according to the device that is facilitating the search.
If your website is already responsive, you are in a more prepared state for the upcoming changes than those whose sites aren’t mobile. I say more prepared because Google is paying attention to the mobile user experience. In addition to having a responsive website, your site’s content should meet the needs of your visitors. Put your best content front and center so it is easily found and relevant to the search terms entered.
Is a mobile website ok?
Mobile websites are probably going to be okay – at least initially. In the long run, however, you should begin looking at a redesign in the near future. Why you ask? Because a mobile website is a different version of your primary website. This means you essentially have two sites. Therefore when you make changes to your primary site, you must also change your mobile site. Over time this can add up in website change fees that could be avoided entirely with a responsive website.
Next Steps
The most important next step is to use this mobile friendliness test developed by Google. If your website passes, congratulations! If it doesn’t, start researching companies that offer medical website design pronto! Remember, April 21st is the launch of the algorithm changes and Google expects it to take several days to a week for completion. Make sure you are prepared so you can stay ahead of the competition.
For more information on medical website design, visit MindStream Creative or call 888-324-5559.