by Melanie Herron | Oct 22, 2019 | Blog, Marketing Tips
In marketing, many businesses focus their marketing efforts on reaching people who mirror the demographics in which they fall. This is often a very limiting viewpoint that undermines your ability to expand. Black consumers, according to a recent Nielsen report,...
by Melanie Herron | Jun 26, 2019 | Blog, Creative
For consumers, a great advertisement can propel a business from mediocrity to stardom. Think about your favorite ad. Perhaps it made you cry. Maybe it made you laugh out loud. Perhaps you saw yourself or a family member in the storyline of the ad. In some way, the...
