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Duplicate Content and How it Can Hurt Your Business

Duplicate Content and How it Can Hurt Your Business

The importance of sharing content as a marketing strategy has proved to be one of the most effective ways to grow a business. It not only educates and informs, but it also provides businesses with an opportunity to position themselves as thought leaders in their...

The Power of the Patient Story in Medical Marketing

Consumers are bombarded with many forms of marketing communications daily. It has become extremely challenging to be able to distinguish between what is real and what isn’t. Choosing a healthcare provider is even more tenuous. It makes perfect sense why more and more...

Five Tips to Effectively Market Across Generations

Just as each person is unique, so too is the type of marketing that resonates with and propels them to buy. Thankfully, there are guidelines for to help businesses successfully market across generations. Here are five tips to help you build your brand across...

5 Things Your Healthcare Marketing Must Have

Competing in this ever-changing healthcare marketplace has become more and more challenging. Patients have higher expectations of their medical providers and are taking a more active role in their healthcare planning and delivery. To effectively market and grow any...