by Melanie Herron | Nov 26, 2014 | Blog
The health care marketing evolution has become quite sophisticated. Patients are more involved than ever before in their health care planning and as such, have become more refined in their physician selection process. In order to engage this new generation of...
by Melanie Herron | Jul 1, 2014 | Blog
When it comes to healthcare, patients have choices to make. If you are in a field such as ophthalmology, otolaryngology, plastic surgery or aesthetics, which often requires patients to pay out of pocket for services not covered by insurance, then you are more aware of...