Reflect on your all-time favorite advertisement. What stands out isn’t just the product; it’s the emotional experience it delivered. Whether it made you laugh, brought a tear to your eye, or evoked empathy, those feelings linger long after the screen goes dark....
Think back to your favorite advertisement. Chances are, it is your favorite because it made you laugh out loud, cry, or feel empathy for the person or people in the ad. Emotions are powerful. Research has proven that having an emotional response causes the brain to...
