by Melanie Herron | Jun 11, 2025 | Blog, Branding, Creative, Design, Digital marketing, Marketing Tips, Medical Marketing, Social Media Marketing, Website Design
Have you ever walked into an emergency room and instantly registered the bold red signage? Or felt a sense of calm in a spa designed with soft blues and greens? This isn’t accidental. It’s the power of color psychology at play, a vital tool in shaping...
by Melanie Herron | Nov 12, 2024 | Blog, Branding, Content Marketing, Marketing Tips, Social Media Marketing
Reflect on your all-time favorite advertisement. What stands out isn’t just the product; it’s the emotional experience it delivered. Whether it made you laugh, brought a tear to your eye, or evoked empathy, those feelings linger long after the screen goes dark....
by Melanie Herron | Aug 18, 2022 | Blog, Content Marketing, Creative, Marketing Tips, Medical Marketing, Social Media Marketing
Think back to your favorite advertisement. Chances are, it is your favorite because it made you laugh out loud, cry, or feel empathy for the person or people in the ad. Emotions are powerful. Research has proven that having an emotional response causes the brain to...
