by Melanie Herron | Aug 28, 2020 | Blog, Branding, Content Marketing, Marketing Tips, Medical Marketing, Social Media Marketing
Who doesn’t love a good story? Storytelling in marketing has become one of the most significant things a business can do to connect with and share information with existing and prospective customers. As so eloquently stated, humans are wired to respond to a...
by Melanie Herron | Jan 28, 2019 | Blog, Branding
The psychology of color’s effect, when used in marketing, has been debated for years. Some experts claim that specific colors should be used in marketing as they elicit desired emotions and buying behaviors. While color has been proven to enhance long-term memory,...
