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The Dos and Don’ts for Using Facebook in Healthcare

Social media marketing has become one of the best ways to market a medical practice. It’s an inexpensive and versatile way to connect with both existing and potential patients. Despite its popularity, some medical facilities are intimidated about using social media,...

How to Perform a Medical Marketing Check-Up

We are at the midpoint of 2012. This is an important time of the year to pause and assess where you are as a medical practice with respect to your 2012 marketing goals and objectives. Are your numbers lower or higher than you are were hoping or are you in line with...

Are You Ignoring Your Practice’s Facebook Page?

Many medical practices begin using social media sites such as Facebook and Twitter because they feel that is what they need to do to remain competitive. While social media marketing is quite popular and beneficial, if not given proper attention, it can actually...

Improving Social Media Engagement

Social media marketing for a medical practice varies significantly from marketing within other industries. The biggest difference is HIPAA and protecting your patient’s privacy. This can make launching a social media strategy daunting. Once you get past this hurdle...