by Melanie Herron | Jul 1, 2026 | Blog, Content Marketing, Digital marketing, marketing strategy, Marketing Tips, Medical Marketing, nonprofit marketing, Social Media Marketing
We often speak with business owners who feel frustrated and somewhat embarrassed by this issue. She leads a growing company in Bend with strong revenue and a product in demand. Despite retaining an agency that provides regular reports on reach, impressions, and...
by Melanie Herron | Jun 1, 2026 | Blog, marketing strategy, Marketing Tips, Medical Marketing, nonprofit marketing
Last week, I came across a statistic that was unsurprising, yet concerning. While 68% of small businesses are increasing their marketing budgets this year, fewer than 20% can confidently say those investments are effective. This confidence gap is significant, and...
