by Melanie Herron | Jun 6, 2011 | Blog
Return on investment (or ROI) is a familiar concept to nearly every business owner. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. In the traditional world of economics, ROI refers to a...
by Melanie Herron | May 31, 2011 | Blog
Medical practices want to grow. They want to capture as many patients as they can. It is normal to want a business to be successful. The key lies in keeping the business. With a reduction in health care reimbursements, seeing more patients is more necessary than ever....
by Melanie Herron | May 24, 2011 | Blog
When your medical practice begins its social media campaign, one of the foremost actions you take should involve creating a Facebook page. Why? Because, like any business, you go where your customers are, and Facebook is where your patients live. It has over 500...
by Melanie Herron | May 16, 2011 | Blog
Blogging can be a difficult task for some physicians because the task of creating unique content on a consistent basis is stressful. At times, you might find yourself sounding like a broken record, repeating the same ideas over and over again until they are trite and...
by Melanie Herron | May 3, 2011 | Blog
Have you ever found yourself itching for information? Have you ever been curious to know the answer to a particular question or the location of a particular place? How often have you gone to Google or another search engine trying to find the answer, only to be...
