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Your Medical Practice is On Social Media – Now What?

Implementing a social media presence is a big step towards effectively marketing a medical practice or facility. For many practices, the decision to get started in social media was arduous. Once the presence has been established, practices often find themselves...

Why Keywords Matter in Your Healthcare Website

Have you ever found yourself itching for information? Have you ever been curious to know the answer to a particular question or the location of a particular place? How often have you gone to Google or another search engine trying to find the answer, only to be...

Four Tips for Building Consumer Trust in Healthcare

Effective marketing strategies are designed to both attract new patients and retain existing ones. Many medical marketing strategies focus on attracting new patients and ignore strategies for patient retention. The best way to retain existing patients is by building...

The Definition of Employee Engagement in Healthcare

I have been reading a lot lately on both the improvement of and conversely, lack of employee engagement in healthcare. Before one can comment on whether employee engagement is better or worse, we must first understand the definition of employee engagement. Employee...