by Melanie Herron | Aug 16, 2018 | Blog
One of the most important questions we ask new clients is to describe their value proposition. A value proposition is defined as an innovation, service or feature that makes the company attractive to others. It is the reason people choose one business over another. In...
by Melanie Herron | May 31, 2018 | Blog
Despite the availability of technology to continue patient conversations online, the foundation of medicine stems from face-to-face interactions. The heart and soul of healthcare lie in human contact, genuine concern, and empathy. Technology has allowed businesses...
by Melanie Herron | Jul 12, 2017 | Blog
If a picture is worth a thousand words, a picture taken and shared on social media by an influencer of a product or service should be worth a million – dollars. A simple picture or post shared by an influencer can often do more for a brand than traditional...
by Melanie Herron | Feb 1, 2017 | Blog
Storytelling is an art and a science. The best stories are the ones that transport the reader to a different place and time. They allow the reader to visualize themselves amongst the characters because the storyline is so detailed they envision themselves there. A...
by Melanie Herron | Jun 29, 2016 | Blog
Word of mouth (WOM) marketing is considered by 59% of small business owners to be the most effective form of marketing. Yet, many healthcare organizations fail to use WOM to its’ full potential. This is especially true for medical practices, where smaller marketing...
