by Melanie Herron | Jul 31, 2016 | Blog
Social media marketing has evolved into a highly effective tactic for deepening relationships with patients and continuing the communication after they leave the office. Yet when healthcare providers communicate with patients on public sites such as Facebook they run...
by Melanie Herron | Jun 23, 2015 | Blog
Social media can be a highly effective tool for marketing a medical practice. The trick is to know how to use it in a way that both engages fans and connects existing and prospective patients to one another. Here are three strategies that will help make your social...
by Melanie Herron | Dec 5, 2014 | Blog
The government regulation that gives many health care organizations heartburn is HIPAA. Short for the Health Insurance Portability and Accountability Act, HIPAA was enacted by Congress in 1996 to provide policies that protect confidential patient data. As time and...
