In an era of marketing strategies that have become more digital, everyone wants to see the analytics. How many followers do you have? Where are your service pages ranking on search engine results pages (SERPs)? What’s been the reach of your most recent digital ad...
Websites are often the first introduction a customer has to a business. Therefore, the website should be attractive, informative, and easy to navigate. But that means nothing if the website doesn’t show up high on search results. The goal of content marketing is to...
Today’s consumers are bombarded with marketing communication from businesses. This often results in all emails except those considered worthy of opening, ending up in the trash. For healthcare organizations trying to stand out, it may seem that email marketing has...
When deciding to invest money in a marketing strategy, the ultimate goal is to bring in new customers. To ensure marketing efforts are effective, the source of each patient or customer should be tracked. This can prove to be challenging for many businesses, especially...
Competing in this ever-changing healthcare marketplace has become more and more challenging. Patients have higher expectations of their medical providers and are taking a more active role in their healthcare planning and delivery. To effectively market and grow any...
