by Melanie Herron | Jul 18, 2014 | Blog
Let’s face it; working in a medical practice is a busy gig. Staff and providers are busy seeing patients from the time they walk in the door. Marketing is often the last thing a team member is thinking about. Yet it must be part of their day-to-day patient...
by Melanie Herron | Jul 11, 2014 | Blog
As you may have noticed, the health-related searching trend on Google is only increasing. It is probably becoming quite common for you to encounter patients who step into your office with Internet printouts. In recent weeks, how many times have you heard one of them...
by Melanie Herron | Jul 1, 2014 | Blog
When it comes to healthcare, patients have choices to make. If you are in a field such as ophthalmology, otolaryngology, plastic surgery or aesthetics, which often requires patients to pay out of pocket for services not covered by insurance, then you are more aware of...
by Melanie Herron | Jun 12, 2014 | Blog
One of the foundational elements of a successful medical marketing strategy is a blog. In fact, 92% of companies acquired a customer through their blog and businesses that blog have 434 more indexed webpages than those who do not. That means 434 more chances to get...
by Melanie Herron | Jun 3, 2014 | Blog
A successful medical marketing campaign begins with a purpose and ends with a new patient (or two). The process between these two points can be confusing, especially with the move from conventional marketing to Internet marketing. With Internet marketing, businesses...
