by Melanie Herron | Sep 9, 2026 | Blog, Medical Marketing
Years ago I developed a radio campaign for a LASIK practice, and we never once mentioned the surgery. Instead we talked about life before it. Mistaking a shark for a dolphin and splashing the water to get it to come closer. Waving like a long lost friend at a family...
by Melanie Herron | Jan 30, 2014 | Blog
As the healthcare industry evolves into a more consumer driven marketplace it essential that businesses implement strategies that allow them to retain existing patients while securing new ones. There are many ways to market within healthcare, and thankfully they are...
