by Melanie Herron | Sep 3, 2021 | Blog, Marketing Tips, Medical Marketing, Social Media Marketing
When you think of the phrase stealth marketing, what comes to mind? A ninja placing unsuspecting ads in ways that only your subconscious recognizes? A kind of subliminal messaging? Kind of. But not really. At least, not today. More luxury businesses have moved to...
by Melanie Herron | Oct 22, 2019 | Blog, Marketing Tips
In marketing, many businesses focus their marketing efforts on reaching people who mirror the demographics in which they fall. This is often a very limiting viewpoint that undermines your ability to expand. Black consumers, according to a recent Nielsen report,...
by Melanie Herron | Jul 12, 2019 | Blog, Social Media Marketing
Return on investment isn’t a new concept. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. For some areas of marketing, putting ROI into concrete figures is pretty black and white (and...
by Melanie Herron | Oct 11, 2018 | Blog
In marketing, when it comes to measuring results, some things aren’t crystal clear. While some campaigns provide a clear roadmap to its success or failure, others can get downright confusing. Content marketing is an area that tends to lean towards the latter. However,...
