by Melanie Herron | Apr 1, 2026 | Blog, Digital marketing, Email Marketing, marketing strategy, Marketing Tips, Medical Marketing, nonprofit marketing, SEO, Social Media Marketing
Every business has a target customer: the demographic best suited for its products or services. Larger organizations may cater to multiple demographics across several business areas. Identifying your target audience through generational marketing strategies is key to...
by Melanie Herron | Dec 1, 2025 | Blog, marketing strategy, Marketing Tips, Medical Marketing
As the year comes to a close, a critical task emerges for every small business leader: defining the vision and goals for the New Year. Too often, businesses default to a “per diem” or ad-hoc marketing approach, attempting to save time. They post on social...
